Erika Alvarez

Born and raised in Mexico city, Erika arrived to London in 2012 after quitting her job in Mexico and change her stable financial life to chase her dream in Fashion. She did a Master’s degree in International Fashion Marketing at the British School of Fashion . After launching two collections and partnering with some brands to push Mexico’s arts and crafts in the UK and Europe, the unexpected happened and everything changed, the Pandemic. A challenging time for the fashion industry but a call to action for climate change. After she spent one year lockdown in London re-structuring her company business model she went back to Mexico and visited some indigenous communities to take the first samples of what will be her next project ‘Koua Studio’. Erika is currently pushing initiatives which contribute to make fashion circular empowering at the same time local communities in Mexico. She believes in the power of collaboration and lives up to their truest calling and aim to leave a footprint in the fashion industry but mostly in the artisan’s life.