Our Story

The vision is simple. GENT London aims to harness the vibrancy of international art and combine it with iconic fashion, bringing together some of the most talented street, modern and contemporary artists from around the world to rework classic pieces and bring their unique vision to the streets.

Customising clothing isn’t new, it’s always been around. What GENT London aims to do is give everyone the chance to own something unique. Art is traditionally viewed within the confines of a gallery or hanging from a wall. GENT London provides its clients with wearable works of art, transforming you into the canvas and the streets into the gallery.

GENT London has seen a major shift in the fashion industry towards environmental awareness and global consciousness, with recycling efforts and sustainability being the core deliverable of many of the major fashion houses worldwide, and we at GENT London aim to uphold these values.

All GENT London items are vintage and provide a unique canvas onto which artists can shift their medium, breeding new life into classic pieces. GENT London’s attention to detail is a big focus, with all vintage items being upcycled with new adornments such as replacement buckles, updated stitching, and the inclusion of serialised holograms.

“GENT London aims to showcase amazing talent and to create a new exclusive line for the fashion industry that brings together the talents of not only well known artists but a wider talent pool of up-and-coming new artists too.”

The GENT London brand supports ethical business practices and supports many charities, giving a percentage of every sale to a featured charity that is highlighted on the website. In addition, their unending interest in sustainability will always be at the centre of all their work.